AI-Supported Group Decision Making
Designing private-vote and confidence-sharing concepts for group decisions where every perspective can be considered.
End-to-end researcher & experience designer Explore the researchHi, I am Hila.
Interested in the messy space between people and technology
Human–AI Interaction Decision Making Social Influence
Download My ResumeWhen a group decides with AI, three voices carry weight: your judgment, the AI’s recommendation, and your teammate’s.
Hover to shift the balance.
The outcome lives in the messy space between all three.
About Me
I am a human-centered technology researcher studying how people make subjective decisions when AI becomes part of the process, especially in groups, where people interpret both AI and one another.
I use experiments, interviews, surveys, and mixed-methods analysis to understand behavior and turn findings into two things: more supportive AI systems, and frameworks that strengthen how people collaborate and decide together.
Education
2012 - 2016
B.Arch.
Azad University
Explored space, design, and how people experience the built environment.
2020 - 2022
M.Arch.
Iowa State University
Investigated how technology can shape experience within physical environments.
2022 - 2023
M.S. in HCI
Iowa State University
Examined how interactive technologies become part of those physical experiences.
2023 - 2027(expected)
Ph.D. in HCI
Iowa State University
Research how people make subjective decisions with AI under social influence.
Experience
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2023 – 2027
UX researcher & designer
Generative AI and Decision Making
Iowa State University, IA, USA
Reframed individual and group AI-supported decisions as distinct contexts with different outcomes, shifting the research toward peer pressure and purpose-built GenAI support for subjective group work. I lead experiments and surveys examining how social influence shapes users’ opinions, confidence, verification needs, and final decisions when working with GenAI.
Current Ph.D. researchExplore the research -
2025 – 2027
UX researcher & designer
VR Training for High-Stakes Decisions
Iowa State University, IA, USA
Evaluated whether virtual reality could better prepare veterinary students for high-pressure euthanasia procedures through a between-subjects study comparing VR training with instructor-led training. Students who trained in VR reported greater confidence and achieved higher performance scores, supporting VR as a complement to traditional training.
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Summer 2025
CX researcher intern
Generative AI for Customer Research
Rocket Mortgage, Detroit, MI, USA
Delivered product recommendations for the digital mortgage journey, created a reusable prompt framework for research workflows, and won Best Use of AI for Discovery & Research at a company-wide hackathon. I benchmarked Qualtrics Text iQ against ChatGPT, improving qualitative tagging accuracy and efficiency. I also identified patterns in client NPS shifts to inform product recommendations.
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2022 – 2023
UX researcher & designer
Sensory Cues in Virtual Reality
Iowa State University, IA, USA
Evaluated which sensory cue best supports visual search in virtual reality through a 71-participant mixed-method study comparing haptic, audio, visual, and control conditions. Haptic guidance performed strongest without adding distraction, while audio guidance was the second-most effective condition.
Related case studyExplore the project -
2023 – 2025
UX researcher & designer
VR for Cybersecurity Education
Iowa State University, IA, USA
Conducted user research, contributed to Unity prototyping, and tested a VR learning experience with rural students who may not otherwise consider applying to university. The experience introduced cybersecurity as one possible path and helped students recognize university opportunities that could fit their interests and lives.
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2022 – 2026
University instructor & mentor
Teaching and Mentoring
Iowa State University, IA, USA
Provide ongoing volunteer mentoring to students working on research, design, presentations, and interactive learning projects. Offer feedback on research decisions, prototypes, Blender production, and student publications, and have taught second-year architecture studios.
Publications
SimAUD
Simulation for Architecture and Urban Design
Selected Work
